Sourcing City is the market leader in the provision of specialist online digital and mobile trade services and networking trade events to the promotional merchandise industry. Founded in November 2002, Sourcing City has continually created and launched unique online and mobile services and trade events which had never been seen before in the U.K. promotional merchandise industry. The company now has a portfolio of market-leading and established brands to support distributors and to promote supplier products. Sourcing City distributor customers represent over 57% of the entire UK promotional merchandise market spend.